JOAH Waterproof Gel Eyeliner for Her: Long-Lasting Definition

Gel Eyeliner: No-Tug Waterproof Formula

Our gel eyeliner delivers intense color that glides on as effortlessly as a liquid liner but with the control of a pencil. The creamy gel texture ensures smooth application, perfectly filling in fine lines and wrinkles for a flawlessly even finish.

Self-Sharpening Pencil

This gel eyeliner pencil features a retractable tip with a convenient built-in sharpener, making it easy and precise for every application. The sturdy design safely adheres to the eye water line without smudging, ensuring your masterpiece stays intact until you remove your makeup.

Guide to Perfect Eye Makeup

1. Boosting Primer: Enhance volume, length, and hold with our boost primer to condition and prepare your eyes.
2. Volumizing & Lengthening Mascara: Add dramatic fanned volume for a fuller look.
3. Smoke Effect Eyeliner: Achieve effortless definition with our precise gel liner.

Explore More from JOAH

JOAH's Korean makeup outperforms premium cosmetic and skin products. Discover our full range including:

• Eyeliners: High-quality, great value.
• Lipsticks: Rich colors without harsh ingredients.
• Foundations: Lightweight and long-lasting coverage.
• Skin Treatments: Premium ingredients for glowing skin.

I Like It Like That

JOAH stands for "I Like It" in Korean—crafted with your preferences in mind. Our products are cruelty-free, made with only good-for-you ingredients, and delivered at a high-quality, affordable price.